Trésor en Or, when a new light shines on the Lancôme house
At the end of the 1980s, Lancôme expressed a deep desire to reconnect with its prestigious past as a great French perfumer. To plunge us back into its luxurious heritage, the brand decided to bring out a forgotten perfume, named Trésor, and initially launched in 1952. Trésor was brought back to the fore in 1990, symbolizing the eternal feminine according to Lancôme’s expert gaze. . Since this launch, the Trésor perfume has never ceased to be talked about and to reinvent itself year after year. Even today, it returns in a more luxurious and luminous edition than formerly called Trésor en Or.
The Trésor en Or perfume is enriched with a breath of peony
Originally designed by Sophia Grojsman, Trésor is undergoing a metamorphosis today under the expert hands of Dominique Ropion, to become Trésor en Or. As if to bring more lightness and femininity to its initial essence, the perfumer has chosen to include peony in his recipe. Moreover, Trésor en Or revolves essentially around a generous bouquet of flowers. The Turkish rose, the focal point of the entire Trésor collection, is still there. Jasmine, meanwhile, also enriches all of its luminosity and opulence. For more indulgence, Trésor en Or begins with a breath of peach, both fruity and tasty. Its base, for its part, is more animal. Trésor en Or contains leather, now enriched with ambrette oil and musk. Its wake only becomes more addicting!
Gold Treasure, the embodiment of absolute femininity
Trésor en Or is the perfect embodiment of today’s femininity. It is both airy and tender, materializing in this sense all the natural softness of women. He is also seductive and plays in the register of sensuality. Finally, it has a deep tenacity, which only amplifies the charisma of the one who wears it. Very refined, it fits perfectly into the philosophy of Lancôme and the world of luxury in general. Trésor en Or marvelously preserves all the heritage of its elders, while adding a new, limpid and feminine breath.
Place Vendôme as a source of inspiration
For its bottle, Lancôme did not wish to completely transform the visual of its perfume. Thus, Trésor en Or proudly marks its membership of the Lancôme family. Timeless, its bottle has been the same since 1990. Its inverted pyramid shape, contrary to appearances, does not come from Egypt. In reality, the top of this bottle is similar to the Place Vendôme seen from the sky. It must be said that this place has always attracted the creator of the brand. In addition, the name Lancôme comes from a mixture between that of the castle of Lancosme in the Indre and that of the place Vendôme. The only new feature: Gold Treasure now has a new golden glow. “Trésor’s iconic crystal bottle is now covered with a golden lacquer that illuminates the fragrance. These golden reflections imitate the sunrise while illuminating the Parisian skyline ”.