After having studied with the very famous perfumer François Coty, Armand Petitjean decided to launch his own brand on February 21, 1935. Barely a month later, he launched five perfumes with evocative names, such as “Conquête, Kypre, Tendres Nuits , Bocages et Tropiques ”which he presents at the Universal Exhibition in Brussels. Lancôme will win a prize there by making a remarkable entry into the perfume market. A first boutique opens at 29, rue du Faubourg Saint-Honoré, which will become the address of the Lancôme Institute. Here, Lancôme presents “Lotion Perlée Énergie de Vie”.
All the benefits of Perlée Energie de Vie lotion from Lancôme
Lancôme “Lotion Perlée Énergie de Vie” is a smoothing and plumping pearl option. Inspired by the latest Chinese beauty rituals, “Énergie de Vie Lotion” offers a unique liquid essence texture. Using a lotionis an essential step in an Asian skin care ritual before applying a serum or moisturizer. This smoothing lotion contains a myriad of transparent and evanescent pearls. On the skin, the sensation is that of the intense freshness of living water, for a real dose of energy. The action of the lotion rejuvenates your skin and promotes its natural radiance while reducing the signs of fatigue. Your skin is instantly hydrated, refreshed and revitalized. It is recommended to use it as the first step of your treatment in addition to the “Energy of Life” range. Lancôme dedicates this liquid treatment particularly to active, urban and modern women, allowing them to keep pace with stressful days. If the new generation is enjoying life in an increasingly dynamic way, today it is hampered by the appearance of a new scourge, namely urban fatigue. The new “syndrome 2.0” nevertheless reveals visible signs of fatigue, such as redness, drawn lines and dehydration, which, little by little, are transformed into the first signs of aging. Lancôme “Lotion Perlée Énergie de Vie” is a new kind of liquid treatment, since its three-in-one formula, halfway between a lotion, a serum, and a cream, allows you to better permeate your whole skin. by giving it back all its beauty.
Lancôme “Perlée Energy of Life Lotion”, its advice for use
In order to achieve healthy glowing skin, it is advisable to warm a small amount of lotion in the palm of your hands and apply it to cleansed skin. For a “bare skin” effect, apply your Lancôme lotion with a cotton ball to cleansed skin. Your pearl lotion is contained in a pale green bottle, thus echoing the nature, and the purity of its contents. It is available in a 200 ml bottle.
Lancôme “Lotion Perlée Énergie de Vie” is a lotion resulting from Asian skincare rituals. A new generation liquid treatment, your Lancôme pearl lotion dazzles, moisturizes and perfects your skin daily so as to leave nothing but beauty and luminosity.